Spirituality, Small Groups, and Promotion

Fool, tarot card, Francesca De Grandis, 12-03

Fool, tarot card, Francesca De Grandis, 12-03

Been in an interesting process. Wld luv yr insights.

I was in a position to blog at HuffPo. After mega-deliberation, I decided that it’s not for me, at least not yet. (I’m not anti corporate media: I watch tv and movies, published with HarperCollins, scripted a segment for a major tv network, enjoy YouTube, etc.)

Interestingly enough, after my decision re HuffPo and some other corporate media, I was asked to blog for Dharma Trading Co. And I have absolutely loved working with them! Their audience is nowhere near the size of HuffPo‘s, but it feels right.

Yesterday, Anne Newkirk Niven, editor of Sagewoman and other pagan rags, asked me to blog for her. I was given a choice between blogging for http://witchesandpagans.com, which has 30,000 Facebook likes, or the soon-to-be blog for Sagewoman (7000 likes) that will become part of the larger witchesandpagans site.

After looking at the site, praying, and meditating, I chose Sagewoman. That might seem the poor promotional choice, because I don’t know if it means less readers. You’re supposed to get as many readers as possible, right? But numbers aren’t everything.

Strength, tarot card, Francesca De Grandis, 12-03

Strength, tarot card, Francesca De Grandis, 12-03

Narrowing my focus sometimes implements one of my life goals: authentic connectivity, which can require a community I get to know.

I am not saying that no one gets to know anyone at witchesandpagans.com. I am not saying I chose Sagewoman in order to narrow my focus. In fact, I am not stating here why I chose Sagewoman. My process of choosing Sagewoman was complex—and partially sheer intuition—and I do not fully understand it yet, so will not try to outline it here. My point is: I made my choice despite the possible numbers, and the choice is in keeping with my life goals. I am not making a pronouncement on what is “right,” I am just sharing my process. Speaking of which:

I do not strive to be queen of the witches. I want deep connection so that, whether in print or in oral tradition, we can get spiritual work done. Am i knocking big numbers? No. There are types of spiritual work you can do in big numbers. There are types of authentic connection that can happen in big numbers. (I must say, though, that big numbers too often consist of folks spouting off about how much they know, telling you how superior they are to you, and decrying the pagan they now think is a jerk.) When going for large numbers feels right and honorable, I do it. The rest of the time, I do work that requires smaller groups. I usually limit class enrollment, for just that reason.

What do you think of all this? My process is terribly against-the-grain in some ways, so I wld love your thoughts, whether you post them here or on Facebook.

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2 thoughts on “Spirituality, Small Groups, and Promotion

  1. I love this post. You beautifully articulated the reasons why the biggest audience isn’t always the best audience for any particular project or goal, without ideologically rejecting the mass media approach for any and all purposes. I love the thoughtfulness and discernment you described as part of your decision-making process, holding to your values of deep connection. It is indeed about the complexity. Wishing you the best of luck in your endeavors!

    • Felicia, thank you, it is sooooo nice when someone understands the fine points one has made, rather than misinterpreting one’s statements as polarized. Thanks also for your kind words! Good to hear from you!

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